Klaviyo & Wax campaigns
Email campaigns in Klaviyo and WhatsApp campaigns in Wax. Planning, copywriting, segmentation, design coordination, build and scheduling.
EMAIL MARKETING EXPERT KLAVIYOFREELANCE
Taking care of
your CRM.
From strategy to content: campaigns, flows and pop-ups to grow your CRM revenue.
NAOMI VERPLANCKEN
Selected collaborations
Across agency and freelance engagements.
01 / SERVICES
Why work with me
on your CRM?
THE TOOLS I WORK WITH
- Klaviyo
- Figma
- Typeform
- Wax
Automated flows
Welcome, abandoned cart and checkout, browse, post-purchase, churn and sunset. Every flow starts with a Figma map we review and approve together.
List growth, testing & optimisation
A/B tests, pop-ups, early-access sign-ups through Typeform connected to Klaviyo lists. Reporting and recommendations to decide what to do next.
SUPPORT TAILORED TO YOUR BRAND
Your CRM,
shaped around your needs.
Two ways to work together, always with a personalised proposal. Pricing depends on your needs, volume and level of support.
Let’s discuss your projectADDITIONAL SERVICES
Need more content?
Alongside your CRM support:
- Blog articles
- Instagram content and scheduling
- Website visuals and content updates
Each additional service has its own scope and quote.
Let’s discuss your needsA CLEAR SCOPE
What stays with your team
- Overall marketing strategy
- Offer and content approval
- Your accounts and software subscriptions
Outside the package
CRM migrations, database imports, initial setup, DNS/DMARC, complex integrations and external loyalty tools.
A clear process. At every stage.
Agree on the scope
Your goals, priorities and agreed deliverables.
Produce & approve
Content, design, integration and checks before every launch.
Review & improve
Shared results and adjustments within your agreed scope.
Focused actions.
Tangible results.
3,56 %17,29 %
Rethinking a welcome pop-up
From a welcome gift to a spin-to-win experience.
FOUR CHRISTMAS OFFERS€21,412.32Revenue attributed to campaigns in the report
Bringing a seasonal campaign to life
From offer proposals to email deployment.
These results relate to specific engagements and their context. They do not predict future performance.
From ideas to emails.
My work, in pictures.
Campaigns, flows and pop-ups: selected work for brands with distinctive identities. In French and English.
Screenshots of delivered work and dashboards. Revenue is attributed according to each account’s settings and does not represent incremental growth. Each period and brand has its own context; these results are not a performance guarantee.
MARKETING · CRM · ECOMMERCE05 / HELLO, I’M NAOMI
Six years in marketing.
Specialising in CRM.
I’m Naomi, a freelance CRM and Klaviyo email marketing specialist based in Barcelona. I have six years of marketing experience, working through agencies and directly with clients. My experience combines content creation, social media and CRM production for ecommerce brands.
My skills include copywriting, segmentation, campaign planning, flow mapping, design coordination and Klaviyo production. I value direct communication, understanding your products and suggesting useful improvements. I work in English and French, with agreed deliverables and your approval at each stage.
Naomi
Freelance CRM & Klaviyo
Barcelona · French · English
06 / LET’S START A CONVERSATION
Let’s move
your CRM forward.
Tell me about your brand and what you’d like to delegate. I’ll review your enquiry to see how we could work together.